Agile · Bridge · Communication · Customer conversations · Leadership · Principles · Product management · Reblog

Product owners stand on a bridge

Originally posted on InTruthItsNotThatSimple:
A big part of how I see my role as a Product Owner in an Agile environment is to bridge the gap between the business and the developers.  On one side of the bridge is the Product Manager, whose primary goal is to hear and relay the voice of the market. …

Agile · Communication · Customer conversations · Leadership · Product management · VOC

Voice of the customer

I’ve written before about the importance in Agile software development of listening to the market to learn about painful and pervasive problems people will pay you to solve, and I’ve talked about ways that my team is engaging in more of these “voice of the customer” or “VOC” conversations both in person (where they work… Continue reading Voice of the customer