Agile · Design · Effectiveness · Innovation · Leadership · Product management · Prototypes

User Research for Everyone

Earlier this week a group of people from my company attended a virtual conference on user research for everyone; the focus of the seven sessions was about the value of conducting consistent research on how people in your target market are using your product (or your competitors’ products) so that you can enhance what you… Continue reading User Research for Everyone

Agile · Effectiveness · Innovation · Product management · Reblog

Assessing Growth in a Post-Growth Phase

Originally posted on Applied Product Management Leadership:
As product leaders, we should be able to assess where along the product maturity curve our products fall.  The answer provides guidance on where to go next.  Introduction, growth, maturity, decline (or perhaps extension) … each phase has its own set of challenges and will yield a different strategy going forward.…