Just getting back into the swing of things after re-charging the batteries a bit on vacation, and came across an article from CMO.com titled Why CMOs Should Care About The Rise Of Product Management that struck a chord and challenged me this morning.

It’s an interesting read, although a bit more oriented towards digital strategy and consumer brand than the world I live in. Nonetheless, several comments from Andrew Barr Brunger (former exec for Coach and Citibank) especially caught my attention …

• “Where should we be in nine to 18 months’ time to stay relevant and competitive?”–is getting less attention in the agile-driven product management organization of today than we might think.”
• In discussing the Agile process within an airline example he states … “Important as these improvements are to the overall pleasure and utility of the flying experience for the consumer, the focus remains tactical. Strategic positioning of both the airline brand…