My team has been on a roll recently with what we call “voice of the customer” conversations. We develop technology for the corporate treasury space and have been able to dive deep into the process that some large companies use to handle the processes that our software can help manage. These are not sales calls;… Continue reading Wednesday wisdom – 1 August
The past few weeks have been very busy with conferences, client visits, and a lot of end-of-year planning activities. I wanted to post three brief notes on things I’ve been thinking about during this time: Product marketing. I spent a few days recently at an annual industry conference and as I usually do I took… Continue reading Recent notes
I’ve written before about the importance in Agile software development of listening to the market to learn about painful and pervasive problems people will pay you to solve, and I’ve talked about ways that my team is engaging in more of these “voice of the customer” or “VOC” conversations both in person (where they work… Continue reading Voice of the customer
Yogi Berra said it best: “You can observe a lot just by watching” (image from quotefancy). I had an opportunity last week to do some of that watching at a conference that brought together practitioners across the industry for which my team develops software. Working on product solutions in an Agile environment makes it vital… Continue reading Learning by listening
Earlier this week a group of people from my company attended a virtual conference on user research for everyone; the focus of the seven sessions was about the value of conducting consistent research on how people in your target market are using your product (or your competitors’ products) so that you can enhance what you… Continue reading User Research for Everyone
InTruthItsNotThatSimple 