Agile · Communication · Customer conversations · feedback · Jobs to be done · listening · Product management · VOC

Wednesday wisdom – 1 August

My team has been on a roll recently with what we call “voice of the customer” conversations. We develop technology for the corporate treasury space and have been able to dive deep into the process that some large companies use to handle the processes that our software can help manage. These are not sales calls;… Continue reading Wednesday wisdom – 1 August

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Agile · Book reviews · Coaching · Communication · Customer conversations · feedback · Leadership · Product management · Reading · VOC

Recent notes

The past few weeks have been very busy with conferences, client visits, and a lot of end-of-year planning activities. I wanted to post three brief notes on things I’ve been thinking about during this time: Product marketing. I spent a few days recently at an annual industry conference and as I usually do I took… Continue reading Recent notes

Agile · Communication · Customer conversations · Leadership · Product management · VOC

Voice of the customer

I’ve written before about the importance in Agile software development of listening to the market to learn about painful and pervasive problems people will pay you to solve, and I’ve talked about ways that my team is engaging in more of these “voice of the customer” or “VOC” conversations both in person (where they work… Continue reading Voice of the customer

Agile · Innovation · New features · Problems · Product management

Learning by listening

Yogi Berra said it best: “You can observe a lot just by watching” (image from quotefancy). I had an opportunity last week to do some of that watching at a conference that brought together practitioners across the industry for which my team develops software. Working on product solutions in an Agile environment makes it vital… Continue reading Learning by listening

Agile · Design · Effectiveness · Innovation · Leadership · Product management · Prototypes

User Research for Everyone

Earlier this week a group of people from my company attended a virtual conference on user research for everyone; the focus of the seven sessions was about the value of conducting consistent research on how people in your target market are using your product (or your competitors’ products) so that you can enhance what you… Continue reading User Research for Everyone