Product management and empowering others

Key summary on the strategic role of the Product Manager throughout the product life cycle.


In a well-run organization, a single role has a single orientation; they either support [individual] customers or they support the market. — Peter Drucker.

Product management is about empowering others. In each stage of the life cycle—before, during, and after product development—the product manager brings clarity to the team.


In the planning/analysis phase, the product manager empowers executives. They have an idea for a product or feature, so the product manager fully defines the problem and examines the business ramifications such as when the feature can be built and what will NOT be built as a result. The product manager empowers executives with business expertise using tools like roadmaps, prioritized feature list, and business goals.

In the design and development stages, the product manager empowers the product team. With a long list of problems or features, the product manager provides priorities and context. The product manager explains the business need…

View original post 150 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s