This morning I had the chance to facilitate a discussion with some product leaders in my firm about the first half of Rob Fitzpatrick’s book The Mom Test. This is a wonderful book (and a quick read) about the right and wrong ways to talk with clients and prospects about issues they face. We’ve been… Continue reading The Mom Test
I’ve written before about the importance in Agile software development of listening to the market to learn about painful and pervasive problems people will pay you to solve, and I’ve talked about ways that my team is engaging in more of these “voice of the customer” or “VOC” conversations both in person (where they work… Continue reading Voice of the customer
InTruthItsNotThatSimple 